As LinkedIn profiles can be indexed by Google it is also the perfect place to add in some of your most valuable keywords (keeping it natural of course and not just stuffing keywords in for the sake of it!)Īlways revisit your summary and make sure you keep it up to date and relevant.Īlso make the most of the option of adding a couple of images or videos. Your Summary is an important part of your profile and the perfect opportunity to tell people who you are and what you do. TIP 4: Have you read your Summary lately? Try and create a headline that describes how you solve potential clients problems, always a good way to attract people`s attention. These used to just be a short sentence describing your role or business but now many are being a bit more creative with what they write, attempting to stand out from the crowd. When somebody carries out a search in LinkedIn one of the very first things they will see and read is your headline. Your headline is right up there with your profile picture for importance. Therefore, make sure this is a professional image that sends out the right message, ideally this should be a professionally taken head shot of you smiling and certainly not a picture of you with drink in hand down the local on a Saturday night! TIP 3: Get that Headline right! This is the first thing potential clients or employers are going to see when they come across your profile on LinkedIn. The dimensions for this image should be 1400 x 425 pixels and I recommend using the free image software Canva to create this image. Well yes you can, and I recommend using this opportunity by adding a relevant image that is consistent with your brand (I always stress that your brand should be consistent online, from your website to all your social media profiles). TIP 1: LinkedIn Background Imageĭid you know you can add a background image to your LinkedIn profile? In this post I will share with you 5 valuable tips on keeping your LinkedIn profile up to date, fresh and relevant, helping you increase your credibility and presence. If your target audience is mainly B2B then LinkedIn is obviously an important part of your social media strategy.
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